From 2009 to 2010, Joe served as executive advisor to the head football coach at the University of Nebraska, Bo Pelini. He put in 90-hour weeks, attending every practice, game, and everything in between. His knowledge of business and his love of football helped him connect with the player-athletes and his advice for Life After Football (LAF) helped the players understand the importance of not only their athletic performance on the field, but also their academic performance off the field.
In his two seasons at Nebraska, the Cornhuskers won two Big 12 North championships and played in the Holiday Bowl each season. In 2010, Cornhusker football student-athletes elected Joe to receive Nebraska's prestigious U.S. Grant Sharp Admiral's Trophy for Leadership and Service.
Joe spent one year coaching the Omaha Nighthawks in the third year of the United Football League's (UFL) existence. His team led the UFL in passing offense, sacks, tackles-for-loss, punt returns and blocked kicks. Also, the Nighthawks produced the 2011 UFL Defensive Player of the Year, Stuart Schweigert. Joe joined an elite roster of UFL head coaches, including Dennis Green, Jim Fassel, Marty Schottenheimer, and Jerry Glanville.